About the Visitor Channel

The Visitor Channel is based in St. Lucia in the Eastern Caribbean. We operate a vibrant television program on two (2) television networks as well as several social network sites offering all manner of advice to travelers and residents.

The channel presents the opportunity to provide vivid and vital information on service providers and product producers to the visitor market. Today, The Visitor Channel is featured in all hotel properties with access to cable television, totaling over 400,000 stay-over visitors and 150,000 residents. The Visitor Channel is particularly important in the resident expatriate market who utilize the service for information on the island presented in an attractive and consistent manner.

Visitor channels operate worldwide and are an integral part of the visitor experience at numerous destinations used as a tool to maximize choices while they are on vacation. These Channels are effective because of their ‘looped’ format which allow the viewer unprecedented access to the broadcast material. The introduction of the service to St. Lucia meant that relevant business entities now have direct and equal access to our growing visitor market.